Why a Public Relations Research Specialist?

Michael J. Riley has been accredited (APR) by the Public Relations Society of America for over 10 years. Our team understands the unique challenges you face, we adhere to strict ethical guidelines, and we know how to gather useful information from the most challenging publics, including:

• Media
• Analysts/Opinion Leaders
• Neighborhood Involvement & Activist Groups
• Investors
• Regulators & Political Leaders
• Employees
• Voters/Constituents
• Subscribers/Members
• General Public
• Clients/Customers

Helping you…

• Gather information on the front-end for developing communications plans, as well as assessing the success, failures, and next steps for on-going programs.
• Demonstrate the return on investment (ROI) for your public relations expenditures.
• Determine how best to motivate people to act, or sometimes… how to motivate people not to act.