• Business-To-Business
• Baseline/Benchmark (Pre/Post Test)
• Employee Research
• Communications Testing
• Consulting
• Market Surveys
• Public Opinion Polling

Methodologies

The Best and Most Appropriate Techniques to Get the Answers You Need

Riley Research Associates has over 20 years of experience. We work with you to ensure results are insightful, definitive, and actionable.

Formal & Informal -- Quantitative & Qualitative: as the need and budget dictates, we are experienced with a wide variety of techniques and approaches.

• Telephone Surveys
• Focus Groups
• Intercept Interviews
• Executive Interviews
• Mail/Fax-Back Surveys
• On-Line/Web Surveys
• Secondary Research & Analysis
• Consulting

Industries

• Advertising, Public Relations & Communications
• High- & Low-Tech Industry
• Telecommunications & Utilities
• Healthcare Marketing & Communications
• Retail & Hospitality
• Political Initiatives, Bonds & Ballots
• Government Agencies
• Professional & Financial Services
• Member & Nonprofit Organizations

Specialty Services

Communications assessment

• Tracking & Benchmarks
• Public Relations (wide ranging audiences)
• Branding & Competitive Positioning
  

Audiences

• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Business-to-Government
• Baseline/Benchmark (Tracking)
• Panels
• Employees & Trade Partners
• Media
• Public Outreach & Participation

Methodologies - Quantitative & Qualitative

• Telephone Surveys
• Focus Groups
• Intercept Interviews & Mystery Shops
• Executive/Intimate Interviews
• Mail/Fax-Back Surveys
• Online/Web Polls
• Secondary Research & Analysis