Special Purpose Research

Perception Audits

Look at all of the important “publics” affecting your organization, and assess their awareness levels and opinions on your image. Some of the “publics” who affect your organization include:

• Activists
• Community groups
• Consumer /News media
• Customers
• Employees
• Financial community
• Legislative & Regulatory agencies
• Neighborhoods
• Prospects
• Shareholders
• Trade media
• Trade unions
• Vendors /Trade allies /Channel partners