Recent work has demonstrated the increasing value of the intercept interview as a means for gathering information. Intercepts are primarily used to gather opinions on issues while they are still fresh in the consumer’s mind, and are conducted on-site, in order to reach the desired audience where they live, work, travel, or shop.
This technique provides a very practical way to test visual concepts. Done properly, this can be scientific, producing results projectable to the larger population.
Use Intercept Interviews to:
- Reach targeted audiences where they live, work, or shop
- Gather opinions while the service or product is still fresh in their minds
- Test visual messaging, concepts, or products