Competitive Positioning and Analysis

Before a business launches a new product line or branches out to an additional market, market research can help determine which opportunities to pursue and how to do so most effectively. Research can help assess the proportion of potential customers interested in the new product or service, and the characteristics they prefer.
Use Competitive Positioning and Analysis to:

  • Hear from targeted, highly qualified current or potential consumers
  • Assess the market before launching a new product or service
  • Determine messaging and attributes important to your consumers